catch your first fish guarantee
We want you to get "hooked"on fly fishing!
If you're not catching fish after your first outing with one of our fly assortments, we'll personally lead you in the right direction through 1-on-1 virtual mentoring, until you're successful.*
*terms & conditions apply
100% No BS, High-quality Guarantee
We stand behind our products.
Everything we sell is backed by our No BS, High-quality Guarantee. This means that if you are not 100% stoked with your purchase, you can return it hassle free within 30 days for a full refund.
If you're not happy, we're not happy!
Behind the scenes
Sharp, Durable Hooks & High-quality materials
A beautifully crafted fly is only as good as it's hook.
Our hooks are made of premium steel to ensure they are sharp, stay sharp, and durable enough to handle a trophy fish fight.
Rest assured that only the highest quality materials are used to create our flies.
hand tied, quality inspected
Our flies are ONLY TIED BY EXPERT FLY TIERS. Some of them have been tying flies for over 20 years!
Each fly is inspected twice before it arrives to you.
Quality > Everything is our 100% Guarantee.
Education-centered packaging
With the absolute beginner in mind, we’ve included user-friendly reference cards, and oriented the flies to match, for easy identification.
You’ll be able to quickly understand what each fly looks like, which bugs they imitate, and when to use them. No experience needed!
From our shop to you
Don’t get stuck having to buy outrageously expensive, middleman marked up, refinance the house priced gear.
We cut out the middleman and sell our products directly to anglers, creating a cost effective way to give you the high-quality equipment you need.
Behind The Design
Let’s face it, fish are quite picky eaters and fly selection can feel like an overwhelming task! There are thousands of fly patterns to choose from and limited learning resources. It can be especially difficult for beginning anglers with little experience.
Luckily, we’ve done the dirty work for you. We’ve painstakingly tested (in a number of conditions, locations, scenarios, and among several species) dozens of popular patterns. Through this rigorous process of elimination, we were left with 15 tried-and-true, fish-favorite patterns.
The Essential Collection covers all major bug types and more; Mayfly, Caddis, Midge, Stonefly, Terrestrial, Worms, Eggs, and Streamers. Have confidence going into your next adventure that you’ve got the bases covered.
Click on a section below to see the flies in each category ↓ .
Mayfly
Mayflies are one of the most common food sources for fish living in rivers and streams. Most species fall inside the 10 to 18 size range and are usually olive, brown, tan, or cream in color. Cup 1 has a number of adult (dry fly) imitations. Cup 2 contains emerger and nymph (sub-surface) imitations.
midge
Many credible sources claim that midges account for 50% or more of a trout's diet. They are prevalent year-round making them a good choice during any season, even winter! Cup 1 contains an adult (dry fly) imitation. Cup 2 has a larvae and pupa (sub-surface) imitation.
Caddisfly
Caddisflies are a very common fish food source. Most are moderate in size, ranging from 12 to 18. They are usually drab (dull light brown) in color with tan, gray, olive, and dark brown highlights. Cup 1 contains adult (dry fly) imitations. Cup 2 has larvae and pupa (sub-surface) imitations.
stonefly
Stoneflies are the T-bone steak of bugs! They can grow to be 1-3 inches long. Most range from size 6 to 12. Cup 1 contains adult (dry fly) imitations. Cup 2 has a nymph (sub-surface) imitation.
others
The Essential Collection also contains a few other patterns within the terrestrial (land-born bugs), stimulator, worm, egg, scud, and streamer categories. All have been proven effective and are fish-approved!
join our community
Whether you're an absolute beginner, intermediate, or weekend warrior, we've got the content to take your fishy skills to the next level.